Here’s another indication the craft beer renaissance is still flowing strong. Now lovers of small batch brews can fill bottles to go, with a wide range of choices, straight from the tap at a place called The Growler Station.
.The “fresh craft beer to go” store, which opened its first shop in New York’s Greenwich Village this fall, lets customers fill up 64-oz. “growlers,” or reusable glass bottles, direct from the keg to take home and enjoy with family and friends.
Specialized filling equipment provides quick, foam-free fill-ups, and a longer-lasting fresh taste than growlers usually do, according to The Growler Station—maintaining the beer’s integrity for weeks vs. the typical two to three days.
Customers at The Growler Station can peruse current craft beer selections using a searchable electronic guide known as the “Beer Wizard,” viewing the choices on a flat-screen TV or with one of the two iPads the Station keeps on hand.
Beer can also be purchased in 32-oz. plastic containers, and a wide variety of bottled beers are also available. Hungry patrons can also stay a while and nosh on specialty foods to go with their brewskies.
According to The Growler Station website, the growler system they use has already helped launch 16,000 beer-to-go stores in Eastern Europe, but it’s new to the USA.
If you don’t live in New York, don’t despair. The Growler Station has plans for additional stations in South Carolina, Georgia, Washington DC, upstate New York and Michigan, with more to follow.
And, who knows, maybe this whole beer-to-go growler movement will lead to a brand new craft beer subset industry. It’s something we’ll keep an eye on, that’s for sure.
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