The nation’s most ubiquitous chain of coffee shops is expanding from java to juice. Starbucks announced this week it will soon open its first Evolution Fresh juice store in Bellevue, Wash.
The opening comes just four months from when Starbucks Corp. purchased the California-based Evolution Fresh brand for $30 million late last year. The brand was started by the founder of Naked Juice, which is now owned by PepsiCo.
According to USA Today, the first Evolution Fresh shop will be similar to an upscale health food store, with lots of white walls, light woods and marble countertops. Customers will be able to order customized juices that employees will blend to order.
In addition to fresh juices, the Evolution Fresh menu will include wraps, salads, soups, and vegetarian and vegan choices. Not on the menu: any artificial colors, preservatives, or additives. Prices will be about $8 for a 16-ounce juice and about the same for a salad.
Since purchasing Evolution Fresh, Starbucks has broadened its distribution of its bottled juices to a wider network of grocery stores, and will be sold in Starbucks stores beginning later this year.
Starbucks has experimented with serving beer and wine in its stores on a limited basis with mixed results. But we suspect the juice store venture will eventually give outfits like Jamba Juice a run for its money.
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