Ignite Restaurant Group's Robin Ahearn on the power of cause marketing

Ignite Restaurant Group's Robin Ahearn on the power of cause marketing

Food & Drink

Ignite Restaurant Group's Robin Ahearn on the power of cause marketing

By

NOKlogo

The Women’s Foodservice Forum (WFF) is proud to support the No Kid Hungry campaign, whose goal is to end childhood hunger in America. WFF member and Ignite Restaurant Group Chief Marketing Officer Robin Ahearn understands the power of cause marketing to energize employees and engage patrons around this important issue.

“September is No Kid Hungry month—a critical time for awareness and fundraising,” Ahearn said. “Last year, our Joe’s Crab Shack locations nationwide raised more than $1 million in funds that support the No Kid Hungry® campaign by providing grants, supplies and technical assistance to organizations feeding kids at risk of hunger.”

Our Dine Out For No Kid Hungry participation is a win for us on all fronts. It unifies our employees around a common cause, delights patrons with added value in the form of bounceback coupons for future visits, and supports our overall business by driving increased patron traffic beyond September.”

Ahearn emphasizes that everyone can have a role in No Kid Hungry month.

  • Dine out at participating restaurants (find them at NoKidHungry.org/dine) and encourage co-workers, peers and family to support September No Kid Hungry promotions.  
  • Raise awareness within personal or corporate social media communities, calling attention to the more than 16 million kids facing hunger in the U.S. and the solutions provided by the No Kid Hungry campaign.
  • Consider going orange with avatars in social media, taking your website orange for the month, wearing orange in public, and working with local community leaders to make an orange statement in a big way.
  • Participate with your own brands in the future, if you’re not already involved.

With 16 million kids in this country impacted by hunger, it can seem daunting. Ahearn reminds everyone that, together, we can resolve this issue. Visit NoKidHungry.org to learn more.

More

More TFC
Home