There are two things to learn about the growing restaurant chain Twin Peaks.
One is that CEO Randy DeWitt will be featured on the fifth season premiere of CBS’s reality series “Undercover Boss” on Friday, September 27 (8:00-9:00 PM, ET/PT). DeWitt went undercover in his restaurants, where he worked a variety of jobs alongside bartenders, line cooks and the Twin Peaks Girls.
The other is that Twin Peaks will be celebrating National Lumberjack Day on September 26 by giving away free cheeseburgers to anyone wearing the signature red and black buffalo plaid.
Known for its mountain lodge atmosphere and comfort food, Twin Peaks has expanded from one location in Lewisville, Texas to almost 50 restaurants across the country in fewer than 10 years. According to a company release, the brand’s rapid growth made DeWitt realize the time was right to go undercover and evaluate the concept he created as it graduates into a national chain.
“Twin Peaks is growing at an astounding rate. When we founded the concept almost 10 years ago, we wanted to create the ultimate man cave, serving eats, drinks and scenic views,” said DeWitt. “And as we’re continuing to franchise and grow, I decided to go undercover and make sure the concept was keeping in line with our original vision.”
“Our Twin Peaks Girls set us apart from other sports bars and restaurants,” said DeWitt. “They are a big reason most guests walk in the door for the first time. But our fans keep coming back because of the delicious food, awesome beer selection and to watch their favorite sports. So it was just as important to me to recognize and get to know our back-of-house staff and their challenges. They’re working hard to make sure guests have a great experience.”
As company founder and a hands-on boss, DeWitt believed going undercover would be easy since he was instrumental in developing the concept, but he said it was even more eye opening than he expected. Undercover Boss is a two-time Emmy Award-winning reality series that follows high-level corporate executives as they slip anonymously into the rank-and-file of their own companies. Each week, a different executive will leave the comfort of their corner office for an undercover mission to examine the inner workings of their corporation.
“This was a fulfilling experience I’ll never forget,” DeWitt said. “I thought I knew exactly what was going on in our restaurants, but being undercover offered more insight than I could have imagined, and made me even prouder of this concept and our team.”
Twin Peaks is slated to open 25 franchised and corporate locations in 2014.
So, if the chain is new to you, check it out. Your first burger might even be free!