You’ve probably never served brunch like this, nor eaten with 2,000 of your new best friends. Welcome to Indianapolis’ Baby Got Brunch.
This festival was an obvious hit. Happy crowds waited patiently as the restaurants dished up great samples of brunch food and drinks. It caught our attention because a brunch festival takes food tourism to a new place—the world of the in-between meals.
Traditional breakfast and lunch places are meeting in the middle at these festivals. By doing so, they’re attracting sponsors and crowds alike, particularly when the price of admission is tied to a charity.
That’s the case with Indy’s festival, which raised money for the Patachou Foundation, whose mission is to feed wholesome meals to food-insecure school children in the community.
Brunch festivals, in general, are hyperlocal, offering a taste of local culture with “eatertainment.” In fact, some festivals are hitting the road, touring the same way music festivals do, with the same festival hitting multiple cities, using local talent to staff the booths.
Brunch Festivals feel indulgent—possibly because they come with a dose of Bloody Mary’s and Mimosa’s—but consumers see them through the vacation lens. Most brunch festivals are 18+, meaning a majority of the audience will be adults, offering another type of getaway.
The Food Channel spent several hours at the Indy event. Click here for a view of the food and our interviews with some of the participating chefs.
But don’t stop there. Here you’ll find some of The Food Channel’s favorite North American brunch festivals.