Whole Foods Market, has announced that Guinness World Records has confirmed the Company has set a record for â€˜Most Parmigiano Reggiano Wheels Cracked Simultaneously.â€™ Whole Foods says its goal was “to honor the tradition and celebration of the beloved cheese.” The successful record achievement was attempted at hundreds of the Company’s stores in the U.S., Canada, and the U.K. and was a first-ever attempt.
“This company-wide event represented Whole Foods Market’s passion for Parmigiano Reggiano and it was a fabulous celebration of a true hand-crafted work of art,” said Cathy Strange, Global Cheese Buyer for Whole Foods Market. “It was a sight to behold as our cheesemongers Ã¢â‚¬Ëœbroke open happiness’ and shared this crown jewel of cheeses with our guests. We are thrilled that Whole Foods Market has made its mark in the Guinness Book of World Records.â€™
Whole Foods Market cheesemongers across the Company demonstrated the traditional method of breaking into 24-month-aged wheels of Parmigiano Reggiano using the five official knives from Italy’s Consorzio del Formaggio Parmigiano Reggiano. Nearly 300 wheels were opened with official recordings coming in from 176 stores.
â€˜Guinness World Records is pleased to be a part of this exciting day,â€™ said Laura Plunkett, Marketing Director for Guinness World Records Book. â€˜Getting all of the stores together to set the record for the Ã¢â‚¬ËœMost Parmigiano Wheels Cracked Simultaneously’ is no easy feat. We applaud Whole Foods Market’s success.â€™
Shoppers turned out in droves to witness the Company’s attempt. Some stores had fun with the occasion and held competitive â€˜crack offsâ€™ to see how fast they could properly open up a wheel. Other locations offered wine and culinary pairings such as honey-drizzled pears, truffled eggs, and Chianti with dark fruit aromas that made mouths water. All enjoyed samples of the rich cheese that is aged two full years to bring out the desirable Ã¢â‚¬Ëœpleasant fireworks’ or unique, crunchy protein crystals.
Further information, event photos, and a video with a Whole Foods Market Team Member demonstrating the art of cracking open a wheel of Parmigiano Reggiano can be found by clicking here.