Dunkin’ Donuts has launched “Bases Loaded,” a summer iced beverage promotion aiming to be a solid hit with consumers. The promotion is licensed by MLB.com, the Major League Baseball Players Association, and certain individual teams and players as well as 2K Sports.
During the promotion, which began June 26, all Dunkin’ Donuts cold beverages purchased, including Iced Coffee, Iced Tea and Smoothies, will have a peel-away sticker on the cup revealing a one-time login code for participation in an instant-win game at www.dunkindonuts.com/basesloaded. Coupons for free items from Dunkin’ Donuts’ new Oven Toasted menu such as flatbread sandwiches and personal pizzas will also be given away.
At the Web site, customers can face either Jonathan Papelbon of the Boston Red Sox or Joba Chamberlain of the New York Yankees. With a hit off of one of these pitching stars, customers can win prizes such as games from 2K Sports, Sharp AQUOSÂ® high definition LCD TVs, Xbox360Â® video game systems, and tickets to local baseball games in participating markets. In addition to these prizes, everyone has a chance to download other great items in the Bases Loaded Locker Room, including virtual bobbleheads, video trading cards, player ring tones and interactive games.
The Bases Loaded promotion will run through September 30, 2008. Papelbon and Chamberlain, along with pitchers Cole Hamels and Scott Kazmir, will help to promote Bases Loaded through advertising and numerous personal appearances throughout the summer. Coupons will be honored at all Dunkin’ Donuts locations, and substitutions will be available at restaurants that do not carry the Oven Toasted menu.