By Lindsey Klingele for Meatingplace. Used by permission.
CKE Restaurants, parent company of burger chains Carl’s Jr. and Hardee’s, is offering its customers the chance to have their virtual burger and eat it too with new technology featuring three-dimensional Web spaces.
CKE partnered with Web media company ExitReality to offer its customers the technology to experience its Web sites in a 3D platform. Users with an ExitReality browser can use their profile pages on social networking sites such as MySpace to enter into 3D environments and move around in the form of photo-realistic avatars. Consumers can have their avatars take free Carl’s Jr. and Hardee’s items back to a virtual living room and share the meal with other friends who also log onto the site.
“We’ve always tried to stay on the cutting edge when it comes to the development of our new burgers and advertising, so it made sense for us to associate ourselves with cutting edge technologies in the digital world as well,” said Brad Haley, executive vice president of marketing for Carl’s Jr. and Hardee’s.
Consumers can download the pre-release version of the 3D burger experience by clicking here.