Hardee's Goes Nationwide with Breakfast Chicken

Hardee's Goes Nationwide with Breakfast Chicken

Food & Drink

Hardee's Goes Nationwide with Breakfast Chicken

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Hardee’s has announced that it is putting a chicken biscuit on its morning menu lineup nationwide to meet the rising consumer interest in breakfast sandwiches. While the Chicken Fillet Biscuit has been on the menu in select southern states, it will now go to its
restaurants system-wide.

The Chicken Fillet Biscuit features a buttermilk battered chicken breast fillet served on the chain’s signature biscuit. It will be sold for $2.99 by itself or for $4.59 as part of a small combo meal at participating locations (and also at Carl’s Jr. locations in Oklahoma City, Okla.) Prices may vary.

“For generations, people in the South have been eating biscuits with various types of meat in them —and no eggs — for breakfast,” said Brad Haley, executive vice president of marketing for Hardee’s. “When people in other parts of the country hear about this kind of thing, their first reaction is often one of surprise but, when they think about it for a moment, they realize that they really don’t automatically have to have eggs on their breakfast sandwiches and that, in this case, fried chicken on a biscuit sounds pretty darned good in the morning.”

Consumer interest in breakfast sandwiches and entrees without eggs has been on the rise for many years, from cold pizza to hot burgers, so the chain believes the time is right to bring the Chicken Fillet Biscuit to the masses.

Portions of this story provided by Lindsey Klingele for Meatingplace. Used by permission.

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