‘The Sopranos’ TV series may be swimming with the fishes, but the family name lives on in a new line of Italian wines introduced by HBO and Vesuvio Import Co., a wine importer that took its name from an Italian restaurant in the series.
The wines, priced in the $12 to $30 range, include Sangiovese, Pinot Noir and Pinot Grigio varieties, according to trade magazine Advertising Age.
HBO has also licensed the Sopranos brand name for other products, including slot machines, cigars and cookbooks.
We see other lots of other licensing possibilities: a line of pastas or pasta sauces, olive oil, cheeses. Or how about staging “The Sopranos” as an opera? And all the singing is performed by—badda bing!—sopranos.
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