You probably didn’t find it in the Easter Egg hunt, but an egg product may be redefining eggs and how they are used. Brad Halpern, of Eggology, says that 100% egg whites are nature’s purest form of protein.

Eggology was launched as a consumer retail company in 1995 after enjoying success among bodybuilders and other health aficionados with its all-natural, certified Organic Liquid Egg Whites. Eggology’s Egg Whites are touted as cholesterol, salmonella, preservative, and chemical-free; ready-made; and safe to use as is or in a protein shake.

Eggology utilizes only fresh pasteurized egg whites (from eggs just three days off the farm), which are 100% pure, organic, USDA approved and kosher. The company also uses an independent lab to test for salmonella and listeria.

Products include:

• On-The-Go – Each cup equals four fresh cage free pasteurized egg whites. They are not frozen or powdered, have a shelf life of three months refrigerated or frozen indefinitely and come to life in the microwave looking and tasting like fresh scrambled eggs (without the yokes) in 95 seconds.

• Simply Sensational – A new line of egg white protein-fortified muffins. These are free of artificial flavors and preservatives, and come in Mini Carrot Cake, Carrot & Walnut and Oatmeal Raisin & Walnut varieties.

• Cool Cravings – A new Eggology ice cream brand featuring egg whites instead of yokes for higher protein content and a lighter texture. All flavors, including Amorour Almond Praline, Bodacious Blueberry, Captivating Chocolate Banana, Mind-Blowing Mint Chip, and Pulsating Pineapple Coconut, have chunks of real fruit, almonds, or coconut; and are 100% natural with no artificial ingredients.