Talking Back to the TV...and Getting a Pizza

Talking Back to the TV...and Getting a Pizza

Food & Drink

Talking Back to the TV...and Getting a Pizza


By Cari Martens

Back in the 50s it was the TV Dinner. Today Domino’s Pizza brings you the TiVo Dinner.

If you’re a subscriber to TiVo — the digital video recorder (DVR) that lets you watch TV on your own schedule—you can now order a Domino’s Pizza without leaving your couch, using your phone or clicking your computer. All you need is your TiVo and TV remote.

“This is the first step in the future of customer interactions with the brands they seek to engage with and buy from,’ says Rob Weisberg, vice president of precision and print marketing at Domino’s Pizza, Inc. This is the first time in history that the ‘on- demand’ generation will be able to fully experience couch commerce by ordering pizza directly through their television set. You’ll see a television ad for Domino’s and you’ll click ‘I want it’ through your remote. In about 30 minutes, your pizza will show up at your door.”

Talk about immediate response to a TV ad. Talk about immediate gratification.

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