Vitamins Go Beyond Child's Play

Vitamins Go Beyond Child's Play

Food & Drink

Vitamins Go Beyond Child's Play


By Cari Martens

Leave it to the Japanese to come up with this piece of Flexible Flux evidence. Now you can play those electronic games longer and with better concentration than before. It’s for all those gamers who know that they should give it a rest, but would rather pop a pill.

According to Nakamura, game console sales were up more than 13% in Japan last year. So the market for extended game time is there, and Kyowa-yakuhin stepped into the space with its series of vitamin supplements.

Game Suppli vitamins are designed specifically for gamers, in two varieties:

  1. long play to improve eye stamina (with blueberry)
  2. improved concentration (with DHA, an omega-3 fatty acid).

This may make your Flintstones vitamins look like, well, child’s play.

For more innovations and insights, check out CultureWaves. And, take a look at a few of our other Hot & Cool Trends from CultureWavesâ„¢.

Have you seen an innovative product that will make our food lives more fun in the future? Let us know at Editor.


More TFC