Restaurants across the country are discovering that you can get a lot accomplished in 140 characters or less. That’s the maximum length of a “tweet” using the new social media phenomenon, Twitter.
Dining establishments of all stripes are signing on to the service, posting daily specials, promotional offers and more in those brief little tweets. Some may have been inspired by the success of Kogi, the Korean BBQ taco truck in L.A. that gained national attention by using Twitter to reveal its ever-moving locations—Newsweek called Kogi ‘America’s first viral restaurant.’
Writing for the web site boston.com, Devra J. First says the appeal of Twitter is two-fold: It’s easy and cheap. No need to hire a firm to design a web site. Just sign up, log on and begin posting. All you need is a computer…or just a reasonably equipped mobile phone.
Restaurant operators can update customers on new menu items, special events—even recent reviews or testimonials from other customers. It’s an excellent way to connect with your ‘regulars’ and to recruit new ones, operators say. There’s a level of intimacy, too, that a restaurant can’t get with a newspaper ad or TV commercial.
Here’s a link to a web site listing some of the restaurants that use Twitter.
We see no end to this Twitter trend. It’s becoming as common a tool for restaurants as knives, forks and plastic sporks.
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