Starbucks Corp is scheduled this week to open a new neighborhood cafÃ© in Seattle that will offer beer and wine, night-time hours and live entertainment, such as music and…poetry readings. Can you dig it?
The pilot store will be branded as 15th Avenue Coffee and Tea, taking its name from its street location. This will be the first Starbucks-affiliated store offering alcoholic beverages.
Speaking to Reuters, a Starbucks spokesperson said the cafÃ© would also make espresso drinks by hand and would sell products that do not feature the familiar Starbucks logo.
The ubiquitous coffee franchise, which has been making cutbacks and closing poor-performing Starbucks shops, said this first pilot store is a renovated Seattle Starbucks unit that was scheduled to be closed by the end of this year.
If successful, expansion of the concept will be considered.
So…make mine an Irish coffee, with a shot of Emily Dickinson.
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