Chili's Lets Customers Send Orders Directly to Its Kitchens

Chili's Lets Customers Send Orders Directly to Its Kitchens

Food & Drink

Chili's Lets Customers Send Orders Directly to Its Kitchens

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By Cari Martens

The use of new media to order food just keeps clicking along. The latest breakthrough comes from Chili’s Grill and Bar.

The Dallas based chain has introduced a new online option it’s calling “Crave It, Click It, Come and Get It!,” which enables customers to send their food orders straight to the Chili’s kitchen computer. There’s no middleman. You sort of become your own server, making sure the order is accurate—exactly as you want it.

Chili’s menu favorites are now a click away with this new online ordering tool. For lunch or dinner on the go, guests can simply log on to Chilis.com, select their closest Chili’s restaurant and enter their order and desired pick-up time.

The new tool allows guests to own their individual ordering experience by ordering exactly what they want and confirming the details of their selections before placing the order. Straight from their computer directly to the Chili’s kitchen, online ordering minimizes any room for error and guests never get a busy signal.

Chilis.com lets guests choose their pick-up time too, which mean guests don’t have to wait until after 5 p.m. to think about dinner choices. They may simply log on to the Web site at lunch to place dinner orders, for a ready-to-eat dinner.

After a long commute in rush hour traffic, waiting for the credit card machine to print receipts is a nuisance of the past, Chili’s says. Guests can choose to securely pay online for their To Go meals, allowing them to get in, get out and get on with their busy lives.

“With this new online ordering tool, our guests now have more ways to enjoy the foods they crave from Chili’s,” said Michael Furlow, senior vice president of information solutions for Brinker International, Chili’s parent company. “This tool creates an environment of forward-thinking simplification and allows us to join the online generation, while enabling consumers to pepper in some flavor with the simple click of a mouse.”

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