How ’bout a cool mojito on your way to sunny Meh-hee-co?
It’s no secret that most airlines have been struggling to make a profit in recent years, and have taken to charging fees for things such as checked baggage, pillows and blankets. In-flight meals are now a privilege reserved only for first class passengers for most flights.
Now Continental Airlines has decided to try to make a few dollars by hitching a ride on the mixology trend.
The airline announced that it would begin offering â€˜specialty cocktailsâ€™ on its flights.
Continental has partnered with the cocktail mixer brand Stirrings and will be serving popular mojitos and pomegranate martinis for $9 each. The Mojito is described by Continental as a crisp cocktail with a sweet, smooth blend of mint, cane sugar and lime juice, served with Bacardi Light rum on ice. Their Pomegranate Martini is a refreshing cocktail with a sweet-tart blend of pomegranate, cane sugar and lemon juice, served with Skyy Vodka on ice.
Continental has also teamed with Red Bull to offer its energy drink to passengers for $3. Customers may pair it with Skyy Vodka on ice, also for $9.
“We continue to search for premium offerings to give our customers more choices inflight,” said Mark Bergsrud, senior vice president of marketing programs and distribution. “The new specialty cocktails are top-quality products for our customers to enjoy.”
The specialty drinks, available for sale in economy class on flights to North American, Caribbean and Latin American destinations, may be purchased with a major credit or debit card in Continental’s cashless cabins.
The specialty beverage menu is part of Continental’s initiative to offer customers more choices inflight. In the fall, Continental will introduce a variety of high quality, healthy food choices for purchase in economy class on many U.S./Canada and certain Latin American routes.
In April, Continentalâ€”which is planning a merger with UAL Corp.’s United Airlinesâ€”said its first-quarter loss was deeper than most analysts had expected despite revenue increases as bad weather, higher fuel costs and slow economic improvement all took a toll on its bottom line.
Soon the airline’s flight attendants will be doing their part by asking passengers, “Coffee, tea, pomegranate martini?”
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