This is one of The Food Channel’s Top 10 Food Trends for 2012, based on research conducted in conjunction with CultureWaves®, the International Food Futurists® and Mintel International. For the full list, click here.
Great food in the great outdoors. Who would have thought we needed kitchens outdoors? For grilling, perhaps—but a full kitchen, complete with covered patio, granite-counter prep area, sink, mini fridge, rotisserie, stove top, and TV? They are becoming the new home essential. Expensive, yes, but people are justifying it by continuing to stay home more, entertaining more, and doing it in style.
It used to be that the man of the house took the meat and went outside to fire up the grill. The woman did everything else inside. Now everything is done outside and it’s becoming a more social event. People can watch, just like they like to watch in the European-style open kitchens we’re finding at today’s high-end restaurants, or they can actively participate. It’s becoming the new dinner theatre, so to speak.
A great example of this new phenomenon can be found in the new Blacktop 360 Party Hub Grill-Fryer. This amazing circular outdoor cooker lets you grill with a Hellfire infrared burner, cook foods on a griddle, keep things hot on a warming plate…and fry stuff in a deep fryer that’s right in the middle of the action. The multi-purpose cooker is portable, too. So you can take this show on the road.
CultureWaves® connections: Sensory Appeal, Pop-Up Lifestyle
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