Great Idea or Ridiculous Redundancy?

Great Idea or Ridiculous Redundancy?

Food & Drink

Great Idea or Ridiculous Redundancy?

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You know, quite often nature itself does a wonderful job of packaging its bounty. Oranges come to mind. But sometimes the peel’s a little hard to remove. Another great example is bananas. Mother Nature pretty much nailed it with bananas.

That yellow peel does a wonderful job of protecting the fruit. It tells you via color code when it’s not yet ripe, when it’s past its prime, and when it’s just right. No need to post a “sell by” date on bananas.

Until now.

Now along comes Del Monte with its packaging “improvement:” single-serve bananas, individually wrapped in plastic. Ah, yes. On top of its biodegradable wrapping, let’s add another layer that’s not biodegradable.

The Del Monte people tell us that this second skin contains ‘Controlled Ripening Technology’ – which extends the shelf-life of the banana by up to six days. A Del Monte spokesman in the UK told the Fresh Produce Journal that the packaging is designed to provide significant carbon footprint savings by reducing the frequency of deliveries and the amount of waste going to landfill. The packaging is also recyclable.

We’ll see how the consumer responds. The product is being test marketed in select markets in the U.S. and UK, primarily in convenience stores, gyms and similar outlets. The single serve banana sell for around a dollar each.

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