Baskin-Robbins, the chain of ice cream specialty shops, has announced a franchise agreement with Blue Star Food Corporation, a Vietnamese food manufacturing company, to develop the brand in Vietnam. The agreement calls for approximately 50 Baskin-Robbins restaurants to be opened in that country over the next several years. The first three stores under the agreement are now open in Ho Chi Minh City.
This past July, Baskin-Robbins celebrated the opening of its 4,000th location outside the United States with its first shop in Singapore. With the opening in Vietnam, Baskin-Robbins now has over 6,600 locations in nearly 50 countries.
The new, three-story restaurant in Ho Chi Minh City features Baskin-Robbins’ new international store design, which includes relaxing lounge-style seating, iconic “pink spoon” door handles and textured walls reminiscent of Baskin-Robbins waffle cones, an expanded topping station, interactive LCD menu displays and improved dessert displays for modeling ice cream cakes and sundaes.
In addition to the shop’s new look and feel, Baskin-Robbins will also adapt its menu to the Vietnamese palate. The brand will offer traditional American favorites like Mint Chocolate Chip and Jamoca® Almond Fudge, while also offering traditional Southeast Asian flavors, including Green Tea and Mango Mania.