In honor of the 60th anniversary of NBC’s TODAY show, Dunkin’ Donuts has introduced a special “TODAY Donut.” Available at participating Dunkin’ Donuts restaurants throughout the U.S. through January 15, the “TODAY Donut” features Dunkin’ Donuts’ yeast ring donut, topped with vanilla icing and TODAY-colored sprinkles in a red, orange and yellow mix.
To help TODAY kick off its celebration, Stan Frankenthaler, Dunkin’ Brands’ Executive Chef and Vice President of Product Innovation, presented a three-foot tall cake created using only “TODAY Donuts” and Dunkin’ Donuts’ MUNCHKINS® donut hole treats, to TODAY anchors, crew and viewers live on-air during this morning’s TODAY broadcast. Fans can visit Dunkin’ Donuts’ blog, “Behind the Beans,” for instructions on how to make their own mini TODAY Donut cake at home.
Additionally, today Americans have a chance to win a $60 Dunkin’ Donuts Card by guessing how many “TODAY Donuts” and MUNCHKINS® donut hole treats were featured in the special TODAY cake presented on-air. Tweet your guess to @dunkindonuts on Twitter, using hashtag #DDonutCake. Those who guess correctly will be entered into a random drawing to win a $60 Dunkin’ Donuts Card. For additional terms and conditions related to Dunkin’ Donuts’ TODAY Donut Cake Twitter Contest, please check here.
“Dunkin’ Donuts and TODAY share a unique place in Americans’ daily lives. For more than 60 years, our coffee and baked goods and their news and entertainment have both been an important ritual for Americans starting their morning and getting themselves running throughout the day,” said John Costello, Chief Global Marketing and Innovation Officer at Dunkin’ Brands. “We congratulate TODAY for their 60 years, and we believe fans will enjoy the chance to join the celebration in a fun way by enjoying our special TODAY Donut.”