Perplexed by what to make for mom on Mother’s Day? You’re not alone. According to recent research from the National Restaurant Association, more than 87 million adults will go to a restaurant this year, rather than celebrating at home. That’s 34 percent of all adults who are treating mom.
Of those polled, nearly half will dine out for dinner, making it the most popular meal of the day. Lunch comes in at 35 percent, and 24 percent for that late-rising or after-church brunch crowd. Breakfast is on the radar, with 11 percent planning on eating with mom first-thing.
“On Mother’s Day, consumers will find many meal options at the more than 1 million restaurant and foodservice operations located throughout the United States,” said Hudson Riehle, senior vice president of research for the National Restaurant Association. “Whether it’s at breakfast, brunch, lunch or dinner, diners will be out and about, celebrating with family and friends, and enjoying a great restaurant meal during this special occasion.”
Among the survey’s findings:
- 34 percent of adults will dine out on Mother’s Day
- 34 percent of adults plan to have a home-cooked Mother’s Day meal at their homes or someone else’s home; and
- 8 percent of adults plan to order takeout or delivery from a restaurant
The National Restaurant Association also asked moms which gift they’d most like to receive on their special day. Here’s what they said:
- 47 percent want a restaurant meal with family
- 15 percent picked flowers as their preferred gift
- 11 percent requested household or home décor items
- 10 percent chose a restaurant gift card
- 9 percent selected jewelry, and
- 8 percent wanted to receive clothing or accessories
ORC International conducted the online survey of 1006 adults May 3-6, 2018, on behalf of the National Restaurant Association. They asked respondents about their dining plans for Mother’s Day.