An Homage To Bisquick® and Betty Crocker®

In the fifties and sixties it was often Bisquick or Betty Crocker recipes that served as the base for cakes, cookies and brownies. The Food Channel takes a look back at one of those classic recipes for coffee cake.

An Homage To Bisquick® and Betty Crocker®

Food & Drink

An Homage To Bisquick® and Betty Crocker®

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In our insights business, CultureWaves, we have a term called DVR Lifestyle. The name is a bit dated on purpose—because it means we try to look back on just the good parts of our lives, the way you try to save the best memories. When it comes to food, we all know that certain scents and certain recipes dredge up some of those memories.

The name is a bit dated on purpose—because it means we try to look back on just the good parts of our lives, the way you try to save the best memories. When it comes to food, we all know that certain scents and certain recipes dredge up some of those memories.

Photo by Dan Gold on Unsplash.

One of mine is a simple coffeecake that my mom used to make. I was raised in the days when women had three ways of cooking:

  1. Using that one reliable cookbook that became stained and dog-eared over time. I always knew where to find our family recipes, simply by looking for those pages that had had food dropped on them, or edges folded over and torn over time.
  2. Buying that church or society auxiliary cookbook, where you knew the names of the women who submitted recipes and you bought one to support the cause. In fact, you bought one for your sisters and sisters-in-law, for the same reason.
  3. Back-of-the-box recipes that started with the boxed mix shortcut and allowed you to put your own signature on the dish.

That’s where the box of Bisquick® came into play. It was the start to our pancakes, our waffles, our cobbler topping, our shortcake, and our coffeecake.

When I grew up and moved to what I thought was more sophisticated cooking, most of the boxes went away. Until one day, when I had a craving for the coffeecake. I could picture it, substituting my glass of chocolate milk for a strong cup of coffee. I could almost taste it; however, I couldn’t find the recipe. The back-of-the-box had failed me, the space given over to chicken fingers, nutrition counts, and smaller quantities.

I looked for it for years, and when I finally found it again, I captured it and recorded it in my own private stash of recipes. Not exactly an original to share, but one that became increasingly valuable as it disappeared from the box again.

So, with all credit—even homage—to Bisquick and Betty Crocker®, check out the recipe now in our database. Just be sure you have a cup of coffee to drink and, perhaps, an old cookbook to peruse while you enjoy it. It just make take you back to a simpler time that is worth saving.

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