Water Fortified for Fido

Water Fortified for Fido

Food & Drink

Water Fortified for Fido


By Cari Martens

Does your dog crave something in the way of liquid refreshment that’s a cut above water from the tap, or, heaven forbid, the toilet bowl? Well, now you can treat old Rex to water that’s purported to be extra good for him.

Targeted to pet owners who REALLY love their dogs, Cott Beverages has introduced FortiFido fortified water for dogs. According to the company, 18 months of research and development by leading food and beverage scientists and veterinarians went into the creation of this product.

FortiFido comes in four flavors:

⋅ Peanut Butter – formulated with calcium for healthy bones

⋅ Spearmint – for fresh breath

⋅ Lemongrass – nutrients added to help maintain healthy joints

⋅ Parsley – formulated with zinc for healthy skin

We suppose this fits under our CultureWavesâ„¢ category of Private Pampering…of pooches. Hopefully people will at least recycle the plastic bottles.

For more innovations and insights, check out CultureWaves. And, take a look at a few of our other Hot & Cool Trends from CultureWavesâ„¢.

Have you seen an innovative product that will make our food lives more fun in the future? Let us know at Editor.


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