Domino Intros Carbon-Neutral Sugar Line

Domino Intros Carbon-Neutral Sugar Line

Food & Drink

Domino Intros Carbon-Neutral Sugar Line

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By Cari Martens

Domino Foods has introduced a new line of sugar that Al Gore will enjoy sprinkling on his morning cereal.

The new line, called Domino CarbonFree®, is certified carbon-neutral by Carbonfund.org, a non-profit organization that assists companies in achieving carbon neutrality for their products. (CarbonFree is the organization’s registered trademark.) As reported by trade website Marketing Daily, the carbon-neutral sugar is currently available only in Florida and Georgia.

To obtain the certification, the product went through a life-cycle assessment from the Edinburgh Center for Carbon Management. The entire carbon footprint was determined based on an analysis of the sugar cane from planting and growing to harvesting, milling and processing, to packaging and delivery to stores. The carbon footprints were then displaced by the company’s own production of clean, renewable energy.

The white refined granulated sugar is grown, processed and packaged in Domino’s South Florida-based renewable energy facility. Using sugar cane fiber and recycled urban wood waste, the plant provides electricity for some 60,000 homes in the region.

Speaking with Marketing Daily, Jan Bottcher, director of marketing-consumer products for Domino, said, ‘We’re excited to be able to offer Domino Sugar consumers a choice that helps them reduce their own carbon footprint.’

Domino Foods also markets Florida Crystals, the first natural/organic sugar product line to achieve carbon-neutral certification.

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