Functional Mushrooms to the Rescue?

Photo Credit: Whole Foods

Functional Mushrooms to the Rescue?

Food & Drink

Functional Mushrooms to the Rescue?


Middle Eastern Feast. 2018 will see the flavors of the Med Rim move further mainstream, with consumers moving beyond hummus, pita and falafel to the flavors of Persia, Israel, Morocco, Syria and Lebanon. Look for spices like harissa, cardamom and za’atar, as well as dishes including shakshuka, grilled halloumi and lamb. Other trending ingredients include pomegranate, eggplant, cucumber, parsley, mint, tahini, tomato jam and dried fruits.

Assortment of products featuring flavors of the Med Rim. Photo: Whole Foods.

Transparency 2.0. Consumers want to know the story behind the foods they eat, beyond nutritional information. They’ll be looking for things like Non-GMO, Fair Trade Certification, responsible production and animal-welfare standards.

Plant-Based Diets and Dishes. Using science to advance recipes and manipulate plant-based ingredients and proteins. These tech-influenced creations include bleeding vegan burgers or sushi-grade “not-tuna” made from tomatoes. We’ll also see new varieties of nut milk and yogurts made from pili nuts, peas, bananas, macadamia nuts and pecans.


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