Our Annual Food Trends Report for 2018 called out the rising popularity of sour flavors and the many ways those are showing up in foods and beverages, such as sour beers and vinegar shots.
We sampled and loved a line of vinegar shots in a previous Food Channel Find. That concept is ratcheted up a notch with Olitalia’s Drink Vinegar. Being in the south, I like to refer to it as “sipping” vinegar and the packaging and presentation don’t disappoint. The bottle and label squarely competes, in terms of design and quality, with bottled wine, giving it a totally different experience expectation, as opposed to a shot.
We talked with Food Channel publisher, Kay Logsdon, about the popularity of sour. “Sour flavors have been making their way into the mainstream as cultural flavors, preparation and ingredients,” she said. “Not to mention the health halo of fermented foods. Sour beers have been popular enough to elicit their own events and festivals. And shots and sipping versions make total sense.”
We’ve all heard many benefits attributed to apple cider vinegars, from metabolism and digestion to heart health. According to WebMD, vinegar has been used in diets for centuries, going back to the ancient Greeks. There’s not a ton of research, but the acetic acid in vinegar may help with obesity and it also contains antioxidants.
As with any dietary supplement, always check with your healthcare professional to ensure it’s a fit for you. And the key here is moderation. But what if you don’t like the taste of vinegar? That’s where a product, like Olitalia, comes in.
According to the manufacturer, it’s new to the U.S. market and is the only balsamic-based apple cider drinkable vinegar, naturally flavored with no added sugar. These sipping vinegars are available in Cherry, Blueberry and Pomegranate, and is specifically designed to be diluted with water, or your favorite mixer.
We loved it.