For decades Domino’s Pizza customers may have eaten loads of pies, yet never set foot in the restaurant. Still, the chain known for its delivery claims that better than one in three customers stops in to pick up orders–walking into an interior that is less than welcoming. This is about to change, starting with a store in Ann Arbor, MI.
According to the website AnnArbor.com, Domino’s will roll out redesigned stores, starting with a grand opening in the Traver Village Shopping Center in March. The restaurant will feature an updated interior to showcase cooks tossing dough and prepping pies. Chalkboards will be on hand for customers to doodle and leave comments. Children will enjoy hands-on activities. Tables will invite patrons to sit and relax, even dine in-house.
Domino’s Pizza CEO Patrick Doyle says the changes come at customers’ requests. He adds that patrons expressed a desire to watch the action, old-school pizzeria style.
Doyle says the company also plans to debut the store re-design in Seattle and if it gets positive feedback the snazzy update could become a standard across the country.
According to the company’s website, Domino’s started with one store in 1960 and now has 9,000 stores, 5,000 of those in international locations.